Buyer focus: evaluation of a new concept for supply chain integration

The goal of integrated supply chains is to remove barriers to ease the flow of materials and information. This article concentrates on an important barrier: shared resources in a supply chain. The removal of these shared resources is closely related to the recently introduced concept of buyer focus. Buyer focus is described as the singling out of resources in order to supply one buyer along the whole range of its products. The value of buyer focus for supply chain integration is evaluated and in two cases illustrated. This article suggests that there are two extreme configurations in supply chains. On the one hand, suppliers with buyer-focused operations to enable high levels of integration in order to cope with uncertainty in volume, mix and leadtime. On the other hand, shared resources and low levels of integration, which are more likely in supply chains that are dominantly cost driven.

Managing Customer Order Decoupling Points in Supply Chains

The concept of a customer order decoupling point (CODP) has been discussed since 1984. The CODP refers to the point in the supply chain at which a product is linked to a specific customer. Consequently, make to stock (MTS), assemble to order (ATO), make to order (MTO), purchase and make to order (PMTO), and engineer to order (ETO) all refer to different positions of the CODP. The CODP separates the operations downstream of the CODP that are based on actual customer orders from those upstream that are forecast driven. We discuss the strategic importance of the CODP and the characteristics of upstream versus downstream operations. The CODP concept is applicable to all industries, and we illustrate it with examples from the food processing and service industries. We discuss how the CODP relates to bottlenecks, the product life cycle, leagility, mass customization, modular product designs, and postponement. With respect to the differentiating features of upstream versus downstream, the CODP is an important contingency variable for many operations and supply chain management areas, including performance measurement. We conclude this chapter with a discussion on theoretical perspectives

The impact of the customer order decoupling point on type and level of supply chain integration

Literature suggests that more supply chain (SC) integration increases of SC performance. However, recent research shows that contextual factors affect the effectiveness of SC integration efforts. Specifically, the location of the customer order decoupling point (CODP) might be such a factor, but there is limited empirical evidence. This study explores the impact of the location of the CODP on SC integration. It empirically investigates upstream, internal and downstream SC integration efforts in twelve metal parts producing Dutch companies to offer a comprehensive view of the effects of the location of the CODP on SC integration. Our results show a clear relationship between SC integration and the location of the CODP. Specifically, make-to-order (MTO), assemble-to-order (ATO) and make-to-stock (MTS) companies show relatively high levels in upstream, internal and downstream SC integration, respectively. Moreover, MTO companies mainly share forecast information and engage in joint R&D with their suppliers, ATO companies focus on internal SC integration using information systems and planning, while MTS companies interact with their customers intensively to exchange forecast information. Our study adds to the insight on the application of SC integration in different situations and offers initial evidence for the effects of the location of the CODP on SC integration

Combined make-to-order and make-to-stock in a food production system

The research into multi-product production/inventory control systems has mainly assumed one of the two strategies: Make-to-Order (MTO) or Make-to-Stock (MTS). In practice, however, many companies cater to an increasing variety of products with varying logistical demands (e.g. short due dates, specific products) and production characteristics (e.g. capacity usage, setup) to different market segments and so they are moving to more MTO-production. As a consequence they operate under a hybrid MTO-MTS strategy. Important issues arising out of such situations are, for example, which products should be manufactured to stock and which ones on order and, how to allocate capacity among various MTO-MTS products. This paper presents the state-of-the-art literature review of the combined MTO-MTS production situations. A variety of production management issues in the context of food processing companies, where combined MTO-MTS production is quite common, are discussed in details. The authors propose a comprehensive hierarchical planning framework that covers the important production management decisions to serve as a starting point for evaluation and further research on the planning system for MTO-MTS situations.

Servitization for consumer products:an empirical exploration of challenges and benefits for supply chain partners

Purpose To increase sustainability of their products and enable new business opportunities, manufacturers explore servitization in consumer markets. Yet, the literature has not addressed this development. This study is one of the first to investigate the challenges and benefits for manufacturers and their supply chains when engaging in business-to-consumer (B2C) servitization. Design/methodology/approach The study explores two unique cases of manufacturers of complex consumer products that aim to extend their service offerings to the end-users. Data were collected via semi-structured interviews, observations and secondary data. Findings First, the authors identify two factors as prerequisites for a servitized set-up: internal collaboration within the manufacturer and product characteristics (e.g. product complexity). Second, the authors identify the network as an important factor for B2C servitization, which includes the triadic set-up between manufacturer, installer and consumer. Third, the authors identify moderating institutional settings, such as regulations and consumer needs. Originality/value This research elaborates existing B2B servitization theory into an empirically informed theoretical framework for B2C contexts. It expands the view on servitization by introducing the network perspective to service a large number of geographically dispersed customers